Skip to content

Shop local businesses, track in real time

The consumer shopping experience — discover local businesses, browse catalogues, place orders, choose delivery tiers, pay via Paystack, and track deliveries live. Built light so it loads quickly on slow connections, with no account needed to browse or track an order.

Illustrative preview
Order #ORD-78421
Ada's Fashion Hub
In Transit
Order Placed2:30 PM
Confirmed2:32 PM
Picked Up3:15 PM
In TransitLIVE
Delivered—
Live location updating
ETA: ~12 minutes · Rider: Chidi O. · Call
Who It's For

Built for the African online shopper

WhatsApp Buyer

Consumer who received a store link in a WhatsApp chat and wants to browse and order.

Directory Browser

Consumer searching for local businesses by category and area.

Returning Customer

Buyer tracking an existing order via the public tracking link.

Access Methods

Two ways to reach every store

Every store gets a free subdomain and can connect a custom domain — no code claiming or PIN delay.

Subdomain
{slug}.tumr.app
e.g. adas-fashion.tumr.app
Custom domain
Merchant-owned domain
e.g. www.adasfashion.com

Store Modes

ORDERING — Full item catalogue with prices, modifiers, stock levels, and order basket.
DELIVERY_ONLY — Delivery checkout without item pricing — for food delivery, custom orders, or "order via WhatsApp then pay here" flows.
Checkout Flow

Five steps from cart to confirmation

1. Cart Review

Item list with quantities and subtotal. Remove/adjust items, then proceed to checkout.

2. Delivery Details

Recipient name & phone. Address autocomplete with GPS capture. Door delivery or pickup point. SLA tier selection (Express / Saver).

3. Order Summary

Itemized and honest: item subtotal · delivery fee · protection fee · platform fee (₦150 in Nigeria) · one total.

4. Payment

Paystack checkout — card, bank transfer, or USSD. Webhook-verified on success.

5. Confirmation

Order number and tracking link. "Share on WhatsApp" button. Estimated delivery window.

Paystack Payment Integration

Card, bank transfer, and USSD channels
Webhook-verified payment confirmation
Escrow until delivery is confirmed
Merchant withdraws to a verified bank account
Live Order Tracking

Every order generates a public tracking URL

No authentication required. Buyers share tracking links in WhatsApp chats and watch their parcel move in real time.

Live GPS Map

Real-time rider position after pickup, with distance to your dropoff location.

Rider Contact

Rider phone number shown on the tracking page once assigned.

Last-Mile Upgrade

Upgrade a pickup-point order to door delivery mid-transit — the price is quoted before you confirm.

Collection Code

4-digit OTP shown when parcel arrives at pickup point.

Share on WhatsApp

One-tap share of tracking link.

Status Timeline

Visual progress through shipment states — no auth required.

Mobile-First & Performance

Designed for smartphones, optimized for 3G

Mobile-first, not mobile-responsive. Built for the devices and networks African shoppers actually use — with WhatsApp-optimized rich link previews.

3G-optimized

Target < 1.5s per-store page load on slow connections

WhatsApp-friendly

Rich OG link previews when links are shared in chats

Minimal JavaScript

Progressive enhancement, server-rendered where possible

Thumb-friendly

Large touch targets, full-width CTAs, swipeable carousels

SEO Optimization

Title tags{Store Name} — {Category} | Tumr
Meta descriptionsGenerated from the store description
Structured dataJSON-LD: LocalBusiness, Product, BreadcrumbList
OG/Twitter cardsStore logo, name, description for sharing
Canonical URLsPoint at the platform store URL
Operational Markets

Built for Africa, live in Nigeria

NG is the sole live market for v1. The CountryConfig architecture supports all five.

CountryISOCurrencyPhone Prefixv1 Status
NigeriaNG₦ (NGN)+234Active
GhanaGH₵ (GHS)+233Planned
South AfricaZAR (ZAR)+27Planned
KenyaKEKSh (KES)+254Planned
Côte d'IvoireCICFA (XOF)+225Planned

Every Tumr Sell store gets a public storefront

Created when a merchant sets up their store on Tumr Sell — free subdomain, printable QR code, and live order tracking included.